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1 knocking copy
рек. критична текстова реклама; агресивна реклама; реклама, що ганьбить продукцію конкурентанепряма реклама (advertisement), зміст якої негативно зображає і критикує конкуруючий продукт (rival product); ♦ прикладом продуктів, які рекламуються у формі критичної текстової реклами, можуть бути зразки пральних порошків, банківські послуги, зразки пива тощо═════════□═════════to print a knocking copy друкувати/надрукувати критичну текстову рекламу; to write a knocking copy писати/написати критичну текстову рекламу
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